WIRES is a not-for-profit and one of Australia’s oldest wildlife rescue, rehabilitation and education services operating 24 hours a day for over 30 years.
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We’re Less Australian Without Them.
I was responsible for the creative direction, art direction, copy and design. I developed a concept that would help increase public awareness of WIRES while touching on a simple truth of the importance of native wildlife. The resulting print and digital awareness campaign used brands and recognisable imagery that lean heavily on Australian fauna for a sense of identity.