VIRGIN AUSTRALIA @BBDO Sydney
Full Service – Digital
Develop a digital campaign to run concurrently with print and television promoting the launch of Virgin Australia’s “full service on flights” offer.
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Now Complimentary on Domestic Flights
I was responsible for digital art direction and digital design. I wanted to ensure the digital campaign was crafted rather than adapted from print or tv assets. To do this I made sure our campaign required photography specific to our placements. I also developed a dreamlike animated sequence to communicate a fantastical sense of luxury now available on the client’s flights. For some of the higher impact placements we also developed interactive banners.
DIGITAL ART DIRECTION