THE STAR @ECHO
New Uniforms Launch
The Star is an entertainment quarter in Sydney comprising award winning restaurants, bars and a casino. Undergoing a complete rebrand, the client was after a back-of-house campaign to promote the redesign of staff uniforms.
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You are the Star
We wanted to create a campaign that was not only informative but morale and team-spirit building. To do this we decided to hero the staff rather than purely promote the uniform change. We shot using actual employees as models for the new uniforms. I was responsible for the art direction and design of key executions.
I developed a clean layout that had a sophisticated and professional feel and focused on the photography we captured.