The Next Pair @JLim Creative

Launch Campaign

The Next Pair is an online retailer that offers a range of shoes from Nike to Manolo Blahnik. The brief was to provide creative that could populate their site and be used in advertising.

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One Site Fits All

I was responsible for creative direction, art direction, copy and design. I wanted to give the client a personality and tone of voice rather than retail driven creative. Being new to the market, the key was to communicate that they were not just machine but a bespoke service, that understands each of their footwear categories.

I tailored the art direction and creative for each of the client’s main categories – Urban, Sport and Designer. We tied these ideas together with a friendly and witty yet knowledgable tone of voice.



We shot over four days across three locations placing each shoe category in what felt right as its natural habitat.